HAVE you ever received a gift that made you exclaim, “What were they thinking? I certainly have. Recently, on my birthday, my colleagues gifted me with a Barbie-themed sleepwear set. You can imagine my horror as I saw the bright pink fabric and the unmistakable letter “B” peeking out. The choice was unexpected, though it did match my usual sleepwear of shorts and a top. I had a good laugh about it.

Now, let’s dive into the essentials of gift-giving. It’s December 6th, and the pressure to find the perfect gifts is mounting. I used to buy presents throughout the year, storing away thoughtful finds for specific people. Times have changed, but I long to return to that practice—having a stash of thoughtful gifts ready for any occasion.

Now, on to the main topic—Gift-giving 101.

Know Your Recipient. In banking, we call it KYC or Know Your Client. This is basic. Think like a detective. What makes them tick? What are their interests? Think of little details or those moments with that person throughout the year that would give you an idea of what to give. The more you know, the better your gift will be.

When you’re out shopping, you’re tempted to buy a book about Quantum, but does Ana even like math and science? Just because you love frilly dresses doesn't mean Mae, who prefers basic tees, will appreciate one. That’s the second rule—Avoid Self-reflection. This isn’t about you. It’s her party, not yours.
Consider Cultural Sensitivity. Before gifting Nicolas with wine, make sure he’s not a teetotaler—a person who never drinks alcohol. Otherwise, that wine will be a recycled gift, and off it goes as another present to Lorenzo. The same goes for giving Karla a box of Wagyu beef when she’s a vegetarian.

In an era when everything seems like a scene from Stepford Wives, gift-giving should be more personal. It's heartwarming to receive a gift that makes you say, “Wow! I've been wanting this but never got around to buying it.” That kind of feeling should be our aim as givers. It makes the recipient feel known. However, there are times when going generic is necessary.

Presentation Matters. When wrapping your gift, presentation matters. How you present your gift is as important as the gift itself. It shows that you put careful thought into it. The wrapping is too beautiful to even tear it.

Don’t Forget the Gift Card. I used to write small notes on the card, always including an anecdote relevant to the gift. That was before. I wish I could go back to those days. Diane, Kako, Zee, Judee, and the rest of the Smartees know this. This is how to make a generic gift personalized.

Buying gifts should not be stressful. For me, it’s a stress reliever. I love buying gifts. And gifts don’t have to be grand. Cliché as it may sound, but it's the thought that counts.