“Viva Musika Search For Songwriters” is a big hit among tunesmiths.
Hundreds of songwriters answered the call when the Viva Music Group announced its songwriter search last month. So far, more than 500 songs have already been screened by Viva Records and still, the songs keep coming.
Executives from Viva are excited with the positive reaction. “We’ve heard a lot of really good songs in the weeks since we started the search,” said one executive. “And it’s not just pop, but a whole lot of other music styles that we’re getting and hearing from all these talented songwriters.”
With the good turnout, Viva Musika now turns its attention to the creatives from down south as they encourage songwriters from Cebu, Davao, Cagayan De Oro, Zamboanga, Tacloban, Roxas, Iloilo, and Bacolod to also send in their songs.
Viva’s main man, Boss Vic Del Rosario believes that the south is a talent-rich area that has its own style and sound. “The south has always had their share of hitmakers,” said the veteran star maker, who for the past few years now, has established an extension of his multi-media company in the area and aptly called it Viva South.
Viva Musika is an extension of those efforts. “We want to tap into the songwriting talent that the south has a natural abundance of,” said Del Rosario, adding “we want to discover the next Top Suzara (of Southborder), the next John Roa and Karencitta in Cebu, Davao, CDO and of the greater south.”
Viva Musika Search For Songwriters offers a cash prize of a hundred thousand pesos to every songwriter that will pass Viva’s stringent screening. That and a publishing contract to the songwriters whose music will be chosen. Once these songwriters become a part of Viva Music Publishing, their songs will have a better chance of being heard and recorded by Viva’s top recording artists.
Deadline of submissions for Viva Musika Songwriter Search will be on November 24, 2020. Visit Viva.com.ph/Vivamusika2020 for more details.
