MORE internet users worldwide are seeking to erase their digital footprints, with a rise from 30% to 35% since last year, according to new research by cybersecurity firm NordVPN and data removal company Incogni.
The survey found that concerns over data misuse and personal safety are driving this trend, with the United States and Canada leading the charge.
The study highlighted that 50% of respondents feel exploited by companies collecting, selling, or utilizing their data for third-party gain.
Additionally, 45% worry their devices will eventually be hacked, while one in four believe their presence online is unnecessary.
Another third expressed an overall distrust in internet security, and a quarter feared manipulation by external entities.
“The growing demand for control and the right to be forgotten signifies a significant shift,” said NordVPN’s Chief Technology Officer Marijus Briedis.
Briedis added: “People are no longer passively accepting that their data should remain online indefinitely.”
Financial data ranks highest on users’ deletion wish list, with 58% aiming to remove it.
Social media content, including unflattering images and embarrassing posts, also topped the list.
However, many are unsure how to proceed, with 44% admitting they lack the know-how to erase their data effectively.
The study also found nearly half of respondents (41%) wish to keep medical records private, while 35% prefer to conceal details about their personal lives.
Interestingly, almost half said they wouldn’t search for information about people they know, underscoring a broader trend toward privacy.
Briedis recommended steps for users to protect their data, including using VPNs, opting out of data brokerage services, and adjusting social media privacy settings.
“Anonymity has become essential rather than a luxury,” he added, noting that future internet development may emphasize privacy as a priority.
The study surveyed 6,800 participants from North America and Europe between June 28 and July 10, 2024.
