The IT industry is dynamically growing. Gartner analysts predict the global spending on IT to be $4.5 trillion. What specific areas will be funded and will increase business revenue? Sergey Kartashov (Sergejs Kartasovs), the Senior Partner at technology company Roosh and an IT investor, comments on the most promising IT areas in 2022.
The future for AI
Artificial Intelligence (AI) has penetrated each sphere and has brought practical and innovative solutions to every business. Sergey Kartashov notes that Europe will spend more than $50 billion on AI development over the next four years. This is the prediction of IDC experts who also underline the areas in which these funds will be invested: customer service automation systems, healthcare projects, and sales force automation systems. The impact of the COVID-19 pandemic caused such promotion. It became a starting point for companies’ in-depth implementation of intelligent and automated solutions. Thus, AI-based digital transformation is expected to increase rapidly. For example, the financial consulting firm Morgan Stanley uses an AI-based wealth management platform. Lloyds Banking Group includes artificial intelligence for decision-making technologies to analyze customer behavior, predict their needs and issues, and customize their products and services.
Cloud technologies in management
As experts state, most global companies will resort more to cloud infrastructure by mid-2022. They find managing, optimizing, and protecting diverse cloud resources, and data sets the most crucial tasks. That is why Sergey Kartashov talks about the deep integration of AI and ML technologies and the adoption of serverless workflows. Today, serverless computing is widely used in social networks, finance, medicine, and media. This innovative model is implemented by Zoom, Slack, Facebook, Netflix, and Amazon. This infrastructure is also used in software development and AI-based projects.
Importance in data security
The more companies use digital technologies and users enjoy online services, the more cybersecurity requirements increase. For example, as Sergey Kartashov explains, the number of cyberattacks against financial companies alone has increased 400 times over the past year. Accordingly, about 66% of IT leading companies will invest in cybersecurity to enhance their capacity of protecting the client base and other complicated systems.
Software for corporate interaction
This area has been making strides since the surge of the COVID-19 pandemic. As stats proclaim, about 70% of Forbes Global 2000 companies focus on a hybrid or remote work mode for their employees not to be stuck to an office. In 2022, the hybrid work mode will remain relevant. Here, Sergey Kartashov exemplifies TestBox, a startup launched this summer. It includes a toolkit that allows a team to select the most suitable software product for their requirements and test it before purchasing. According to Gartner, about $670 billion will be invested in business software globally.
Mobile technologies
The investor specifically underlines the mobile gaming area. It has been growing fast for the last several years. Moreover, it generates significant revenue within the entertainment industry. By 2025, experts foresee an increase of mobile gamers to 2.2 billion. By 2023, according to a Newzoo study, respective developers will have earned over $100 billion. The pandemic forced such a breakthrough of mobile technologies when isolated people started to play more via their gadgets.
The future is for IT solutions that will enhance the interaction between customer-company and empower businesses to grow and diversify their portfolio with successful projects. (PR)





