IN this competitive industry, we often encounter crossroads — Should I use charm or wit? Grab a chair let's chat.

Charm, on one hand, can do a lot of things. It can open the gates or lure that "dragon" off somewhere. It can spark a conversation and start the ball rolling. It can get you up to a certain point.

Wit, on the other hand, can keep the discussion engaging. And if you're in a business meeting, it can eventually close a deal. It can also lead to fascinating or absorbing topics and more business opportunities.

I remember a client from decades ago. He was young for someone sitting on the throne (their city's business community described him as such). He asked for a copy of the quarterly report of publicly-listed companies, which our company published. He then mentioned it would come in handy when talking to business colleagues. He joked, for him to look and act knowledgeable.

It must have worked. The last time I heard, business was doing good. That report, by the way, has detailed analysis and other financial information about each company.

However, all wit and no charm can be dull. You have to get somewhere in the middle. You need to get that perfect blend of these two powerful qualities.

All charm and no wit can eventually be dull, too. A charming person can be pretty enticing but fades with time. It can open a door but may not lead to another door if it's all you've got up your sleeve.

There may be situations, though, that you need one over the other. That's a judgment call, and you're the best person to render a good assessment. That's one tough dilemma. In my opinion, experience is one of the best teachers when faced with this.

These two qualities make for one compelling personality. Some are born with it, and some work for it.

I know someone at work who livens up any conversation in the office, at a party, in a meeting, or just about anywhere. And can very well adapt to any situation or person.

Now that's what you call charmingly witty!