European poultry, known for its wide range of products, high nutritional value, and culinary versatility, is now being introduced more prominently to Filipino consumers through a new European Union (EU)-backed initiative.
The campaign, titled “European Poultry – From Our Farms to Your Table,” is a three-year information and promotional drive co-financed by the European Union. It aims to raise awareness of the exceptional quality, safety, and sustainability of European poultry products.
European poultry production follows strict EU regulations that emphasize animal welfare, environmental protection, and full traceavility–from farm to table. This ensures that consumers receive not only delicious but also responsibly produced meat.
The campaign targets both industry stakeholders–including importers, distributors, and food professionals–and conscious consumers seeking certified, high-quality food options. Activities will include participation in major industry trade shows, business-to-business (B2B) meetings, collaborations with media and opinion leaders, online and print advertising, and organized study visits to Europe for selected partners.
A key highlight of the campaign will be its presence at WOFEX (World Food Expo) from August 6 to 9, 2025, the largest and most influential food industry event in the Philippines. A press event in Manila will also take place during the same period, bringing together media representatives, food experts, and invited guests to discuss the benefits and standards of European poultry. Through this campaign, the European Union aims to strengthen ties with the Filipino market and promote the values of quality, trust, and sustainability in food production–values that are at the heart of every piece of poultry that makes its way from Europe to Asia.
