MARAWI City — Visiting the 67th Araw ng Lanao del Sur this month offers more than cultural performances.
It is also a chance to support local entrepreneurs, discover Meranaw products, and contribute to the province's growing tourism economy.
One of the festival's main attractions is the Ranaw Heritage Village, where every municipality in Lanao del Sur showcases locally made products, traditional crafts, agricultural goods, and cultural exhibits.
For visitors, it's a one-stop destination to shop for authentic Meranaw products while learning about the unique identity of each community.
Food lovers can also explore the 67th Araw ng Lanao Food Bazaar, set on July 13 to 19 at the Provincial Gymnasium in Marawi City.
The weeklong event brings together local restaurants and food entrepreneurs serving traditional Meranaw dishes and regional specialties, giving visitors another reason to experience the province's rich culinary heritage.
Every purchase made during the celebration helps local businesses grow.
Increased visitor traffic also benefits hotels, transport operators, restaurants, market vendors, and other small enterprises, creating more income opportunities throughout the festival.
Beyond shopping and dining, the celebration introduces visitors to the traditions that define Lanao del Sur.
Cultural exhibits, traditional craftsmanship, and local products offer a deeper understanding of Meranaw history while encouraging younger generations to appreciate and preserve their heritage.
The provincial government is also using the monthlong celebration to bring government programs and public services closer to residents through various activities held across the province.
For visitors, Araw ng Lanao is more than a festival—it's an opportunity to support local livelihoods, experience authentic Meranaw culture, and help keep long-standing traditions alive.
Every meal enjoyed, souvenir purchased, and local business supported contributes to strengthening both the province's economy and its cultural identity.
